Reality star and beauty/fashion mogul Kim Kardashian has built a business empire centered around her personal brand. The founder and owner of SKKN BY KIM, her luxury skincare line launched in 2022, Kardashian gave her millions of social media followers an exclusive look inside the headquarters of her growing brand.
Participating in the viral “of course” trend on TikTok, where celebrities give fans a glimpse into their lavish lifestyles, Kardashian teased fans with a tour of her sprawling SKKN BY KIM workspace. Located in a 40,000 square foot facility, the headquarters serves as the hub for Kardashian’s booming skincare business.
Of Course, She is Kim Kardashian !!!
In the tour, Kardashian started off with showing the walls of her personal office, which are covered floor-to-ceiling with magazine covers featuring herself as the cover star. She led viewers to another area displaying her countless beauty campaigns playing on a massive looping screen. Sitting at her large glass desk, she showed off two custom items – a 3D printed model of her own brain and a miniature version of her private plane.
Furthermore, Kardashian revealed she has both a tanning bed and red light therapy bed located right next to each other in her office. she said, “I’m Kim Kardashian, of course I have a tanning bed — and a red light bed — in my office.”
Why Tanning Bed & Red Light Therapy Bed
Red light therapy has been touted to help reduce acne, reduce signs of aging, and treat skin conditions like psoriasis that Kardashian has openly struggled with. By incorporating the amenity, Kardashian highlighted her commitment to wellness and passion for skincare innovation.
Having both a tanning bed and a red light therapy bed situated together in her office space shows Kardashian’s dedication to prioritizing self-care even during busy workdays. It reflects her belief that beauty and health go hand in hand.
You can also try portable tanning lamps as they are easy and convenient to use as compared to tanning beds with the same effectiveness and benefits.
Kardashian Claps Back at Criticism of Tanning Bed Use
Following the tour, Allure Magazine criticized Kardashian’s use of tanning beds, citing cancer risks. Kardashian defended herself, she says, “I have psoriasis and it really helps when it’s bad. But I don’t use it too often”. While tanning beds pose cancer risks, UV light therapy is a common psoriasis treatment.
I have psoriasis and it really helps when it’s bad. But I don’t use it too often https://t.co/QuIvUgcZcZ
— Kim Kardashian (@KimKardashian) January 19, 2024
Allure Magzine was trying to warn against relying on tanning beds due to risks outweighing benefits. However, some felt the magazine was too critical of Kardashian’s personal health decisions, arguing she was sharing her experience living with a skin condition rather than promoting tanning beds.
Kardashian’s response showed she is unafraid to defend herself online. The mini-feud spotlighted important discussions around celebrity influence, skin health, and balancing medical facts with individual circumstances. Kardashian’s viral tour provided insight into her innovative wellness approach and passion for pushing boundaries in skincare.
Kardashian’s Approach to Selfcare
The revelation gave viewers a peek into Kardashian’s approach to wellness in the workplace. With a team of professionals also on-site, she is able to seamlessly incorporate skincare treatments and procedures into her daily routine between meetings at her headquarters.
By spotlighting these wellness features, Kardashian emphasized the importance she places on health and maintained a glowing appearance – even while running her booming billion dollar business. The glimpse inside her office provided insight into how she juggles it all successfully as a hardworking mother and businesswomen.
Ever the savvy businesswoman, Kardashian utilized the popular TikTok format to both engage with fans and subtly promote her products. With over 300 million followers across platforms, the media mogul understands the power of social media marketing better than most.
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